Thayer Bennett

Keeping Secrets Safe
By our own Thayer Bennett

"Be wary of designs that require
tools to open the compartment..."

A great article from the Article Wise site on a great product from the greatstuff dot com web site!

Jeff 'SKI' Kinsey, Publisher
www.ThroughputPress.com

P.S. May we drum up up some press for you?

tag: Thayer Bennett
(c)Copyright 2007, Throughput Press. All rights reserved.

LinkedIn dot com

A: Seventy

Q: How many connections do you have on linkedIn?

Today's podcast touches on LinkedIn, the "people to people" connectivity tool. A subject which Guy opined on earlier this month.

I recently added a tool to my SKI Consulting dot biz site to recap great podcasts that I have captured over the last year or so... see the "Podcasts of Value" link. Today's podcast was very good as well, so it is available both via iTunes and the SKI biz site. Along with a couple from Guy's book, The Art of The Start.

FYI: Guy has a 164 connections at this moment. Once you reach 500 connections, which I am surprised to learn, a lot of people have accomplished, LinkedIn simply reports the person at 500+ connections.

I have used it to research prospects and to even get a better understanding of the background of some clients. Part of that Mackay 66 approach... your mileage may vary.

Jeff 'SKI' Kinsey, Jonah
www.ThroughputPress.com



tag: linkedIn

Startup Biz

Business Startups are like a great game of Chess

I have started several businesses. Bought an on-going business. Tried (and failed) to buy yet another. Had a partner. Learned to never do that again. Worked with Angel investors. Received some funding. Missed out on a lot of other funding.

Yet, there are few experiences as exciting and fulfilling as starting a business "from scratch."

I tell some details on a number of these adventures in my book, Purple Curve Effect. But as I sit here this afternoon, I wonder if it has been made clear, the value of attending this week's workshop at Kent State Stark Campus in Canton, Ohio.

Sure, the manager in most any size firm that wants to be a leader will benefit tremendously from the presentation. Both my "hands on" workshop, but also Ron McDaniel's keynote on creating buzz.

However, the biggest bang for the $99 price of admission, is for the small business owner or "wanna be" business owner. For the guy or gal that has a lot more enthusiasm than cash. For the dreamer with an idea on how to make the world a better place.

There is still time to join us, March 30th, 7:45am to 12noon:

www.PurpleCurve.com


Jeff 'SKI' Kinsey, Jonah
www.ThroughputPress.com

P.S. Price includes a copy of my book. A $19.95 value.

tag: Purple Curve Workshop

Podcast with Ron and SKI

Jeff 'SKI' Kinsey interviews Ron McDaniel

This episode of our podcast features a brief phone interview with Buzz marketing author, Ron McDaniel. For those wanting direct access to the MP3, here is the link: TpPress007.mp3

Those with iTunes will find us by searching the iTunes Stores for the words "Throughput Press." Or you may follow this link:


Details are online at www.PurpleCurve.com

Seating is limited, register today, securely, via CCnow.

Jeff 'SKI' Kinsey, Publisher
www.ThroughputPress.com

tags: Ron McDaniel, Purple Curve Workshop

Fly in to Canton Akron

Canton/Akron airport is just 10 minutes away

The upcoming Purple Curve Workshop is the perfect excuse to earn (or use) some frequent flier miles. Why? Because this workshop is all about results.

• How to plan for results that align with corporate (or personal) goals
• Understanding several strategies and when one approach works better than another
• Examples of great tactics that deliver results

Today's podcast has a great message about doing what it takes to achieve the results you seek. The MP3 is available. Or the whole podcast is available via iTunes or RSS.

I look forward to a full house on Friday, March 30th in Canton, Ohio at the beautiful Conference Center at Stark Campus of Kent State University. Just $99 or $169 for two.

We have a great opening presentation by Buzz Guru, Ron McDaniel at 8am sharp! Then the ultimate "hands on" workshop for producing results by yours truly. Why "ultimate?" Because you will walk away with numerous strategies and tactics for making a difference in your business (or personal) life. Proven techniques for breakthroughs!

Jeff 'SKI' Kinsey, Publisher
www.ThroughputPress.com

tags: Purple Curve Workshop, results

Make a List

#2 Make a List

If I believe in what I wrote, then I would use the material in my book to produce the workshop. I do, and I am.

One of the Purple Curve Effect strategies is that of making a list. Actually, lots of lists. Like this one on F/A/B (Features, Advantages and Benefits). One of the oldest tricks from Sales 101.

I like to think in terms of Use Cases (see earlier posts) to define the marketplace. I look at the end results, people in the conference center, and think about each of the attendees. Let's take a look at one of them, Suzie. Yes, the HR Director. Why is she so pleased with the event? Let us (make a) list of some of the reasons:

1. She works in Fairlawn, so the drive down I-77 to Exit #111 was not too bad
2. Most of the traffic was actually headed North, and she was driving South
3. She heard the podcast about the "two-for" pricing, and convinced the Plant Manager to join her for the session, and he remarked how pleasantly surprised he was and that he had immediate plans to put the Purple Curve Effect to work before the day was over
4. Suzie was going to get back to the office and still have time to address all the pressing issues that were sure to be overflowing onto her desk from her in-basket
5. A colleague from an oft used supplier in Las Vegas attended, and during the breaks, they talked how much impact the event was having, and how they would be applying several of the techniques to facilitate interactions with one another
6. The P&Q Example finally made sense
7. For the first time in many years, Suzie was looking forward to getting back to the office in order to quickly apply her new found (yet common sense) tools

Obviously, Suzie could not attend if she never heard about the event. Did we make every effort to use every medium possible? Did she hear about the event on craigslist? Maybe she ran across the News Release. Or one of her favorite bloggers mentioned the event.

Once she did hear about it, there would have been a lot of objections to actually taking the time away from the office to attend. Fortunely, she was smart enough to know that every reason for not going, was a probably just as good a reason to go! Doing the same thing, over and over, and expecting different results is just downright crazy!

But if her company would not cover the expense, why should she?

Well, what if this SKI guy really could help? Not having any "extra" money is a great excuse. Until you ask yourself, "when will I have enough extra to spend a lousy ninety-nine bucks on something that promises to return many times my investment?" If you don't change direction, you must end up exactly where you are headed. Could this workshop be the "real deal?"

Who was this guy, this Jeff 'SKI' Kinsey, and why must he insist on using his nickname? Is he Polish? Maybe a little research was in order. Google to the rescue! We know Suzie attended, so she must have found the proof she needed, if she in fact did a search.

Well, Suzie mentioned briefly during the introduction, that she had googled "Jeff SKI Kinsey" (the quotes around the name are important) and the results were over 500 hits. Her own name produced only 54 hits. Of course, a search without the nickname produced over 18,000 hits! Maybe there was method to the madness!
----

This is just one of the exercises that I use to produce results. One can refine the process as much as needed, or simply use it to quantify "magnitude." Like asking about dollar amounts in "tens, hundreds, thousand, and so forth." For example, if I know a book sells for $19.95 a copy, one might ask the author if sales are in the two thousand or twenty-thousand or two-hundred thousand dollar range.

However, best of all, I love it when someone actually picks up the phone and calls me and actually asks if they should attend. Zig Ziglar said it best, "Well, ask yourself if this expenditure of time and money will take you closer to your goals, or further away?"

Common Sense.

I look forward to seeing you January 19, 2007.

Jeff 'SKI' Kinsey, Publisher
330.432.3533
www.ThroughputPress.com

tags: make a list,Purple Curve Workshop, Jeff SKI Kinsey

Extraordinary

We could not have said it better...

"First let me thank you for your extraordinary book, The Purple Curve. I bought it through Goldratt Marketing Group with other four books (Wrap Speed Manufacturing, Management Dilemmas, Synchronous Management, and Deming & Goldratt). Well, I must be honest with myself. It is a remarkable book. In only two days of reading, my perspectives have change dramatically. All of the four other books are also excellent, but yours has made the most impact on me." —MB

This book becomes a Workshop, Friday, January 19, 2007 in Canton, Ohio.

Just one of the services that sets Throughput Press on a unique pedestal.

Already published your book, but not getting the traction in the marketplace that you believe your efforts deserve? Call us. Let us put together a plan to meet your expectations. From podcasts to video blogs to full-blown national workshops and most everything in between!

Jeff 'SKI' Kinsey, Publisher
www.ThroughputPress.com
www.PurpleCurve.com

tags: publishing events

Open Press

The Open Press carried our First Release

Living in the Moment by Dr. Roger Rhoades
Strips Deep Rooted Beliefs Bare and Casts Them in New Light

Greer, SC (OPENPRESS) January 3, 2007 -- Dr. Roger A. Rhoades, who has gained a national following through his appearances on television talk shows, has published "Living in the Moment", a little book about big pivotal moments. The new pocket-size book, available online through his cyber office at www.greatstuff.com, is a collection of short commentaries that detail more than fifty of Dr. Rhoades’ personal breakthroughs. He begins each commentary with a well known quotation that touches on a core belief and then describes a situation that triggered his own flash of insight on the subject. Each commentary ends with a "twist" in the form of a quote of Dr. Rhoades’ own that conveys his new understanding.

Dr. Rhoades stated, “We all have ‘Ah Ha’ moments in our lives when the light dawns and we suddenly see things in a new way. "Living in the Moment" chronicles breakthrough moments that have occurred throughout my life. I hope readers will find them eye-opening, too.”

In addition to his guest appearances on television shows including Oprah, The View, and Montel, Dr. Rhoades is a frequent contributor to popular magazines on such subjects as dating, breakup recovery, and infidelity. He has a Master's Degree in Religious Education with an emphasis on Marriage and Family from New Orleans Baptist Seminary, and a Doctorate Degree in Ministry with an emphasis in Pastoral Counseling from the Graduate Theological Foundation.

For more information or to set up a broadcast, magazine or newspaper interview with Dr. Rhoades, contact Throughput Press by emailing the publisher directly at ski@throughputpress.com or calling (330) 432-3533.

Throughput Press
Throughput Press provides help from concept through editing, proofing, printing, promotion and all the way to profit. The Purple Curve Events division assists by turning books into live educational workshops. Throughput Press publisher, Jeff "SKI" Kinsey created Throughput Press with a simple mission: "Create a full service publishing house for authors seeking to change the world."

CONTACT
Jeff "SKI" Kinsey, Publisher
Throughput Press
email: ski@throughputpress.com
phone: (330) 432-3533
www.ThroughputPress.com

###

Target Market

From our Podcast Artwork...

We are pleased to announce our Podcasts (mp3) of topics concerning publishing, and our unique approach to it at Throughput Press. On record, is the "Welcome" message, and now a short message on this subject concerning our Target Market.

A little history on Throughput.

To make the case in print, we seek to cater to the author that truly seeks to make the world a better place. Primarily driven by business and business methodologies, like those covered in my book, Purple Curve Effect, but also for authors with a message of encouragement, like our latest release, Living in the Moment by Dr. Roger Rhoades.

Both may be found on our "books in print" page on our web site.

Does that suggest that we will turning would-be authors away? Sure enough.

We are not a vanity press. Or a POD (print on demand) publisher. Although we do partner with some PODs on various projects. We also utilize the services of a lot of subcontractors, serving as the author's personal "general contractor" for all things publishing. We are, as our slogan suggests:

"Finally—a publisher just for authors seeking to change the world."

Books, PDFs, eBooks and Podcasts to name a few of the media awaiting your content. Another major component is our events division, Purple Curve Events. Named in honor of my book. First event to be held later this month in Canton, Ohio.

The best advice, is to pick up the phone and call me. Let's discuss your idea... or ideas. Together, lets build a game plan to meet your mission statement. Put a little bit of your money into the pot with our money, talent, and resources, and lets make it happen.

Jeff 'SKI' Kinsey, Publisher
www.ThroughputPress.com
Phone: 330.432.3533

P.S. Here is more information on Use Cases.

Update 01 02 2007: Our Podcast added to Apple iTunes.

tags: publishing target market

Welcome to Throughput Press

"Finally—a publisher just for authors seeking to change the world."

Before you decide to self-publish your labor of love, lets talk. I created Throughput to be the kind of publisher I wanted to find when I was searching, a publisher that handles all those details that I would rather not figure out. With your ideas and our foresight, together, we can make a difference, maybe even change the world.

Ready to profit in every sense of the word? Call.

Jeff 'SKI' Kinsey, Publisher
Throughput Press
PO Box 252
Dover, OH 44622
ski@ThroughputPress.com
Phone: 330.432.3533
Facsimile: 702.447.7356
URL: http://www.throughputpress.com/

P.S. Check out my first book, Purple Curve Effect.

P.P.S. Check out the workshop based on the book.

P.P.P.S. Our first Podcast (mp3)

tag: publishing